What is a Landing Page and Should You Have One?

What is a landing page?

A landing page is a standalone web page where users are redirected to when they click on a link that is part of a marketing campaign (e.g. Google Ads). Its single focused objective is to let users respond to a specific Call to Action.

How is a landing page different from a homepage?

A landing page has fewer links than a homepage because its purpose is not to distract the users so that they are squarely focused on what you want them to do. Oftentimes, a landing page offers something in exchange for signing up. For example, you might offer a free ebook, bonus software, one-on-one consultation, product trials, online courses, and similar sweeteners to encourage people to sign up.

What’s the purpose of a landing page?

A landing page is used to generate leads for your company. Every landing page has an email marketing tool attached to it (for example, ChimpMail, GetResponse, AWeber). When users send their email addresses, they become leads. You, as a business, can then continue with your email marketing by sending them offers once in a while and following them up.

Do landing pages work?

Absolutely! As long as you are following the best practices for email marketing, your landing pages will work as intended. Your number of leads would depend on how aggressive your email marketing campaign is.

It works because you are targeting people who are already interested in what you have to offer. You know you are killing it when the traffic to your landing page is being converted into leads and being converted into paying customers.

If you need help building your first landing page, contact us.