Here's why businesses should start vlogging
In 2019, we asked you the important question: Why are you not vlogging yet?
Two years later, we are revisiting the topic. We have a reason to believe that many of you took the plunge and started a YouTube channel. Congratulations! How’s that coming along? Let us know in the comments section.
Now, for those who have been wanting and meaning to vlog, but didn’t get around to doing it, there’s no better time than now to do it.
To refresh your memory, here are the reasons we listed 2 years ago to convince you that vlogging is the right thing to do for your business—whether you’re an individual or a company.
Vlogging gives your business a human face that’s relatable.
Vlogs are videos and videos are good for search engine optimization (SEO). If you do SEO right, you can have massive traffic to your videos. More traffic means more sales (or views, eyeballs, interaction, or whatever it is you’re trying to achieve).
Vlogs can be repurposed into snackable content and shared on various social media platforms.
The “big guns” are vlogging and putting themselves out there. So, if the big names in tech startups who have never shown their face before are now embracing vlogging, why can’t you?
If these reasons are not enough, perhaps a different persuasive tactic is in order.
Perhaps you need to know what YouTube is and what it can do to your business.
But first, stats. (Don’t worry this is fun!)
1. YouTube has over 2 billion logged-in monthly users.
The key term here is “logged in.” What about those who do not have a YouTube account but are watching all day, everyday?
Clearly, the stats are underreported. It’s possible that YouTube has more monthly users than Facebook’s 2.74 billion users.
What does this mean for you as a business? This means you have access to a LARGE AUDIENCE for free.
Imagine, a quarter of the world’s population is using YouTube on a monthly basis.
Now, we’re not saying all 2 billion viewers will watch your videos, but we’re showing you the potential in terms of possibilities and opportunities. Imagine getting even just a fraction of that viewers. Right?
2. People watch more than a billion hours of YouTube videos daily.
That’s an insane amount of content being consumed and there’s still room for more content—your content.
And these voracious video vultures (ha!) don’t just watch one video and then go back to Facebook and Instagram, they actually stay a little longer. How long? About 8.89 pages long per day. No wonder the viewing time has exploded over the years.
3. About 51% of Business-to-Business (B2B) decision-makers use YouTube to do their research before making a purchase or closing a deal.
For business owners out there, are you reading this?!? Decision-makers are using YouTube as a resource before they decide to do business with you. So if you do not have a YouTube channel, you’re missing out on a good thing.
4. 70% of YouTube viewers purchased from a brand after seeing an ad on YouTube.
Ads work particularly well on YouTube because they are done in a way that’s entertaining and engaging (with exceptions, of course). YouTube, even without ads, is being used as a platform to promote products.
So, if you have a product or service to promote, having a vlog or at least a YouTube presence is a step in the right direction.
5. The number of YouTube channels that earn $10,000 per year or more grew by 50% year on year.
You may not be earning $10k per year just yet, but a 50% growth rate should inspire you to get your camera and start putting in the work.
Vlogging is not as hard as you think it is. It’s getting started that’s stopping you from reaching your goals. It doesn’t take much to start a YouTube channel. It’s free!
When you have created your video content, we’re here to help you grow your channel through video transcription and translation.
So again, why are you not vlogging yet? :)
