Updated: Sep 25, 2019
Oftentimes, when someone begins a career as a virtual assistant, the tendency is to accept any work that is offered. While it can be beneficial in terms of gaining experience, it's not a good strategy for a business. If you want a sustainable career as a virtual assistant, choosing the right niche is very important.
What is a Niche?
The word niche means services or products that attract a certain segment of the population. This means that you want to structure your business, your brand, and your services in a way that attracts a certain group of people more than others. Think of it as a specialization you want to be known for. If you are willing to become a virtual assistant, here is how you can select the best niche.
Identify your skills
Think about your skills and then identify that one thing you are very good at. Most likely it is something that you also enjoy doing. For example, if you can do something effectively at half the time other people can do it, it's something you can leverage as a virtual assistant. Specialization is a valuable thing to have because you possess the skillset that not many people have. If you have a highly in-demand skill set, it's easy to find your niche.
Identify your target audience
You should know exactly what you can offer and who needs your services. You can offer your services to the target audience more easily, which greatly simplifies the search for new jobs and undertakings. It also helps build trust with your existing customers. Having a specific niche makes you stand out from the crowd of virtual assistants who are the "Jack of all trades and master of none". You can become a valued asset to your customers, leading to higher earnings and a successful business.
Know your worth
There will be times when finding the right clients can be difficult that you are compelled to accept jobs at a discount. If you specialize in something and you know that you can do things extremely well, you will attract clients who will be more than happy to pay you at a premium for your expertise.