Updated: Sep 25, 2019
Saying that podcast is the modern-day version of the radio is a bit of stretch because podcast is nowhere near that in terms of reach and access--at least not yet. There are even people who have not heard of it. But that could change in the near future with the way podcast is gaining popularity across different demographics.
Podcast could very well be the hottest thing since the radio was invented because it’s in a format that matches how we live today. Commuters turn to podcasts during their daily 15- to 20-minute commute.
What’s great about podcasts is that they cover virtually every kind of topic you could think of. Topics are not limited to regular favorites like politics, music, movies, and shock radio. Even the most obscure niche topics have their place in the podcasting space--and I mean anything. Don’t be surprised if you find podcasts about unicorns, garden gnomes, and flamingos.
What’s Transcription Got to do with Podcast?
The problem that many podcasters face is getting more traffic to their podcasts. Starting a podcast is easy, but getting discovered by a larger audience can be difficult. There are ways to remedy this by creating quality content, delivering great audio recording, publishing in popular platforms, listing in the right aggregate sites, and creating an RSS feed.
However, there is one strategy that many podcasters are overlooking and that is transcribing the podcast. Podcast transcription is transcribing audio into text, which means you are boosting your podcast’s search engine optimization (SEO).
Here’s how transcription gives your podcast a traffic boost :
With text version of the podcast available, it’s much easier for search engines to index it. With better indexing, it gives your podcast a higher chance of getting discovered in search engines,, thereby increasing overall search traffic.
Podcasts with accompanying transcription can reach deaf audiences or people who prefer to read. This also includes people who want to follow the podcast by reading the transcript for better understanding. This leads to a better user experience.
You can turn your podcasts into blog posts, which widens your audience reach. You are also giving people an easily digestible version of the podcast.
With transcription, there is better web accessibility because people can still consume content even if they are restricted from listening to the podcast (due to circumstances).
You can extract learning points from the transcribed audio for easy sharing in social media platforms like Facebook, Twitter, Instagram, and Pinterest.
If you are not yet transcribing your podcasts, the best time to do it is now. Get the traffic boost you need and grow your podcast listeners.
If you want to find out more about podcast transcription and how to turn your podcast episodes to text format, let’s talk.